Directory & Faculty Profiles

Barbara Coleman, MBA, PhD

I taught in the Hull College of Business at Augusta University for twenty-five years and served as associate dean for eight. I received my PhD. in marketing with additional coursework in psychology in 1993 from the University of Georgia The courses I have taught fall mostly within the marketing discipline but also include some management and international business courses. While teaching is my first love, I am also actively engaged in research. I have tracked the lifestyle characteristics and personality attributes of young adults for two decades. Additional research subject areas include the marketing of services and nonprofits, and the effective delivery of gerontology healthcare services. Resultant manuscripts have been published in a number of journals including the Journal of Advertising Research, Health Marketing Quarterly and the Journal of Nonprofit and Public Sector Marketing. For fun, I have done pro-bono research for the Sports Car Club of America and local arts organizations.

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Scholarship & Research

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Associate Faculty
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Primary College or School: 
School of Advanced Studies