short message service (SMS)

A Correlational Analysis of vanity and College-Aged Generation Y Consumers' Perceptions of Short Message Service Apparel Advertising

Author: 
Winifred Wong
Program of study: 
D.B.A.
Abstract: 
College-aged Generation Y (persons between 18 and 24 years old) consumers grew up with communication technology advancements and they are the early adopters of mobile technology.
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