Numerous studies have been conducted on changing corporate culture over the last two decades. However, even as the need for change is recognized, the question arises how strategic decisions are made in order to have transformative alterations in corporate management to promote new innovative products and resources. Most levels of thriving innovative corporations aim to immerse their employees in DT principles and implementation, for enduring positive change.
In the 21st century, many companies seek to have the uniqueness of product development and subsequent growth that Apple, Google and others embody. The legendary success of these Design Thinking (DT) companies demonstrates that their products can replace the outdated versions, expand existing markets, and create new ones to obliterate the old products.