Consumer Ethnocentrism in the USA and Wine Choice
Submitted by Kelley Conrad on
Consumer Ethnocentrism
Consumer Ethnocentrism in the USA and Wine Choice
Submitted by Kelley Conrad on
•This pilot study examined consumer ethnocentric behaviorism and tested the ethnocentric measures of consumers’ loyalty and preferences toward imported wine and wine in the USA.
Discovering a Cultural System Using Consumer Ethnocentrism Theory
A systematic approach to consumer ethnocentrism toward microbreweries in Wisconsin
