big data

Value Mining the Higher Education Brand using Big Data and Machine Learning

Project Lead: 
LauraAnn Migliore
Project Description: 

The purpose of this study is to build a predictive model that captures and analyzes social-media data from the academic social network, PhoenixConnect and UOP’s LinkedIn site and apply Big Data and Machine Learning practices to examine the quality of evidence for discovering customers’ perceived value (students, faculty, and alumni) towards the University of Phoenix brand in the context of its vision statement and identification of the variables that could shift perceived value in a data point – the intent is to identify key variables that may predict revenue impact (favorable / unfavorable

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