Global Pricing

Global Pricing


April 16, 1996 to September 1, 1998


Scholarly Activity Role: 
Organization Name: 
Wyeth-Ayerst Laboratories International
Role or Title within the Organization: 
Global Pricing Manager

·        Conducted primary research in South American Countries, UK and Canada

·        Defined Global Pricing Policies and Procedures to assure that international prices were within established guidelines

·        Evaluated proposed prices for launch products, price change proposals and line extensions in international markets

·        Conducted international pricing studies, determined price elasticity and developed price floors and pricing targets

·        Provided pricing guidance to affiliates in Europe, Middle East, Far East, Latin America, Asia and the Pacific Region

·        Commissioned and purchased IMS  International Pricing Database to track price changes and measure impact

·        Analyzed the impact of parallel trade on multiple markets and recommended pricing actions through financial models