McJulien Scholar Best Paper Award
SAS Research Award
The use of social media tools provides users with enhanced skills to create and share information to influence society and the global community. However, a key issue concerns whether the increased use of social media reflects improved communication using cultural competency. Though theoretical foundations exist in the literature for social media and cultural competency, few studies synthesize these constructs and provide strategies. This presentation presents results of a literature review study to address these issues.