Content Analysis Webinar

Content Analysis Webinar

On March 15, Dr. Erik Bean and Dr. Liz Johnston conducted the Content Analysis webinar. This webinar was the second of a series of webinars that will be happening once a month providing details and support about the different methodologies and design from the research methodology group.

The Content Analysis Webinar Covered the Below Topics (See some of the highlights)

  • Overview

    • MOST USED FOR COMPARING OR BENCHMARKING
      MEDIA CONTENT IN THE HUMANITIES FIELDS
    • Quantitative Content Analysis: instances of words, images, measurements, and published pieces, for example, are counted and compared to one another based on size, frequency, prominence (how likely they would be seen by the target audience) and by whatever research question is posed. 
    • Qualitative Content Analysis: inductive reasoning for meaning as well as size, frequency, and prominence
  • Introductions: Liz, Erik
  • Content Analysis Rigor: Reliability
  • Content Analysis Design, Quantitative, Qualitative
  • Examples

    • Several qualitative and quantitative examples were covered including research from the presenters
  • Resources
  • Questions

28 Plus faculty attended the webinar and we had a very spirited discussion on all the aspects of content analysis discussing different published articles, including ones from the presenters

If you have any question, please contact: EducationalTechnology@phoenix.edu

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