Strategic Management: A Survival Need for Mexican SMEs

Abstract: 

Strategic Management is an essential process for small to medium enterprises (SMEs) to manage and survive in a changing business environment. However, Mexican SME managers are not capitalizing on the strategic management process to adapt their businesses to retain competitive advantage. SME managers must employ strategies to maintain competitive advantage while realizing the mission and vision of their organizations. SME managers should develop a professional administration to adapt their businesses to the new environment and consider seeking a consultant for strategic guidance.

This publication has been peer reviewed.
Publication Type: 
Journal Article
Authors: 
Francisco Javier Reyes Avila, Amy Preiss
Year of Publication: 
2015
Journal, Book, Magazine or Other Publication Title: 
Business Managment Strategy
Volume: 
6
Date Published: 
Tuesday, June 9, 2015
Publication Language: 
English
Boyer's Domain: 

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