Diffusion theory and segmentation (summary of original paper)

Witchel, A. (2007). Diffusion theory and segmentation (summary of original paper). In Delivering successful change communication (pp. 145-146). London: Melcrum Publishing.

Publication Type: 
Book (Please add book type using field below)
Authors: 
Witchel, A.
Year of Publication: 
2007
Journal, Book, Magazine or Other Publication Title: 
Delivering successful change communication
Pages: 
145-146
Publisher: 
Melcrum Publishing
Date Published: 
Thursday, March 1, 2007
Place Published: 
London
Publication Language: 
English
Editors: 
Melcrum Publishing

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