Dr. McGunagle at the Eurasian Business Economic Society Conference

Dr. McGunagle at the Eurasian Business Economic Society Conference

McGunagle, D.M., Button, D.K.&  Zizka, L, (2015) The Impact of Corporate Social Responsibility on Corporate Reputation.  Eurasian Business Economic Society Conference. Venice, Italy. October 17-19, 2015. .

The research studied the corporate reputations of firms in the Aerospace and Defense (A & D) industry worldwide, in conjunction with their use of social media were examined. An objective of the research was to validate a link between the use of social media to communicate CSR activities and a firm’s reputation ranking. 

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