Get Your Boots On!

Get Your Boots On!

What color are your boots?  Teri Fahrendorf’s are pink.  Teri is the founder of the Pink Boots Society.  The Pink Boots Society is an organization of women who are in the craft beer industry.  Teri worked as a brewmaster at Steelhead for 17 years (Pope, 2015).  She was the third woman to be hired as a brewmaster, rather than getting the job because of owning the brewery (Pope).  After leaving Steelhead, she traveled across the country brewing and distilling along the way (Pope).  She came across only 60 women who worked as brewers or distillers at the places she collaborated with (Pope).  Such was the beginning of the Pink Boots Society.

“The Pink Boots Society was created to empower women beer professionals to advance their careers in the Beer Industry through Education,” (Pink Boots Society, 2013).

            One fantastic aspect of this organization is their dedication to empowerment through education.  The Pink Boots Society awards scholarships to 12 members each year to further their education about the brewing industry.  The organization also teaches women in the professional beer world the skills that are necessary to become a Great American Beer Festival judge.  I recently participated in a judging event as a steward—stewards pour the beer for the judges.  It really amazed me how much there is to know about beer!  Lucky for me, I am a woman and have a YouTube show and a consulting business called Beer Snobs so I can join the Pink Boots Society and get my learning on!

            A second great quality, and perhaps the most important, of the Pink Boots Society is the support system by and for women in the beer industry.  Blogger, Bryan Roth (2014) noted that less than 1% of the workforce in the craft brewing industry is made up of women.  That is a scary number with over 3,000 breweries in the United States!  My friend, Megan O’Boyle is a brewer at Cigar City Brewing in Tampa, Florida.  She told me she is happy that the brewing facilities are not easily accessible to the public.  Before moving to CCB, she brewed at a brewery where the brewing facilities are a part of the tasting room.  She said she was asked constantly where the brewer was and was she a waitress.  She told me she’s relieved she does not have to defend her position as a brewer regularly.  Coincidentally, she is also the Chapter Leader of the Tampa Pink Boots Society.

            It is an exciting time in craft beer and for women brewers.  Thanks to women like Teri Fahrendorf, Sarah Bartholomaus—co-founder of Foothills Brewing, Kim Jordan—CEO of New Belgium Brewing, Julia Rosenthal—co-founder of Pair O’ Dice Brewing, and Megan O’Boyle, the world of brewing beer is changing!


Pink Boots Society. (2013). About us. Retrieved from

Pope, T. (2015, April 6). Pink Boots Society inspires and educates women beer professionals. Retrieved from

Roth, B. (2014, April 14). On gender and beer: Why do we think men are from ales, women are from lagers? Retrieved from



Kelley Conrad's picture Kelley Conrad | April 13, 2015 1:32 pm MST

Dear IO Blog Aficionados,

Jenni's blog has documented some of the actions she has taken to begin to establish her credentials in the craft beer industry as a knowledgable expert while making connections that will enhance her success as a woman leader in a male dominated industry.  Jenni has used the opportunity provided by the Pink Boots Society to further her education and to make connections by serving as a steward during the annual judging contest.  Her established "Beer Snob" blog also gives her good exposure.  As an early contributor to the organization and its educational and promotional evens Jenni is making herself know to the leaders in the business, something that will likely prove valuable in the future.

What can you do to begin to establish your reputation in the field in which you are earning your degree?

Are you a member and active in local and national level chapters of the leading professional organizations in your field of study?

Have you present a paper or a poster at a local, state, national, or international conference on your research?

Have you connected in some way with some thought leaders or researchers in your field?

Start today to build your professional connections and network.


Kelley Conrad's picture Kelley Conrad | April 13, 2015 1:34 pm MST

Welcome to our new bloggers who have been added to the IO In Action Blog today. We welcome your comments and contributions. :-) Kelley

Jeffrey M. Beisler's picture Jeffrey M. Beisler | April 13, 2015 4:53 pm MST

Your blog post makes me think about stereotypes.  Some may believe beer is only for men.  Clearly, women are a critical part of the industry as indicated by the work of the Pink Boots Society.  Overcoming stereotypes such as people assuming women in the industry are waitresses and could not possibly be business owners is an ongoing obstacle.  The emerging leaders you mentioned in the industry will help change those stereotypes and perceptions.  A critical point you mentioned is education.  Furthering diversity efforts requires education, support from leaders, and a willingness to learn and grow!  Do you know if the experience is different at wineries?    

Jeffrey M. Beisler, CTP, PHR, SHRM-CP

Jennifer Mastal Adams's picture Jennifer Mastal Adams | April 14, 2015 5:54 am MST

In the world of wine, 53% of the consumers are women.  The organization Women Wine Making is promoting including women and couples as wine makers.  Check out their website



About the Author

Jennifer Mastal Adams



Journal of Leadership Studies-Symposium Piece-Relational Leadership: Perspectives of Key Constructs on Diversity, Inclusion, and Social Equity in Higher Education

Psychology Today
Blog Posts Published


American Psychological Association Conference-Utilizing Clinical Hypnotherapeutic Intervention with CBT to Treat Pandemic-Aug. 13-2021 Symptomology

ILA Conference Geneva Switzerland 2021
Presenter -Topic-"The Stress Arc in Leadership and 3 Powerful Disciplines for Mitigating Major Stress Impacts in a New Era"-Upcoming
Presenter -Topic-“Improving Higher Education’s Role in Diversity and Social Equity through Relational Leadership in the New Era”-Upcoming
Presenter-Topic-"Healthcare Leadership-Using Virtuous Leadership in Chaos to Reimagine Beneficial Practices of Employee Cognitive Psychology"-Upcoming
2021-Knowledge Without Boundaries National Summit-College of Doctoral Studies Research Conference-University of Phoenix-Panel Discussion-"Exploring Emergent Trends in Leadership and Education"-Based on published symposia article from the Journal of Leadership Studies-


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