Mobile Technology and the Employee-Customer-Profit Chain

This is a publication from the 2014 CM&E Research Fellow Project by Dr. LauraAnn Migliore. The Research Fellow project was completed in 12 months according to a project plan conceived at the outset of the project.

Migliore, LA and Chinta, R.  (2016). Mobile Technology and the Employee-Customer-Profit Chain. SAM Advanced Management Journal

She also presented this paper at the following conference.

Migliore, LA and Chinta, R. “Mobile Technology and the Employee-Customer-Profit Chain.” 2015 SAM (Society for Advanced Management) Conference, Las Vegas, NV, 24-27 March 2015

Abstract: 

Rapid changes associated with mobile technology are disrupting traditional ways of accessing information, conducting e-commerce, and driving business strategy with the monetization of digital assets.  This shift has increased the need for CEOs to understand and drive technology decisions such as mobile, data management, cloud computing, and online collaborations.  This study presents a conceptual model and uses regression analysis to predict the likelihood of digital technology investments from C-level executives’ understanding of the Employee-Customer-Profit (ECP).  Data analysis results show the model has strong predictive capability and explanatory power for predicting the likelihood of digital technology investments by C-level executives.  Understanding IT capabilities showed as the primary predictor towards purchase decisions concerning digital technologies.  The survey instrument showed strong internal consistencies (Cronbach alpha .70 to .90) and recommendations are provided for future research and business applications.  The key takeaway from this research study is that CEOs and other C-level executives need to understand IT capabilities within their organization and within the context of the ECP chain.  CEO leadership is critical to creating a workplace culture where employees are both competent and empowered to innovate and combine effectively IT resources within their organizations.

This publication has been peer reviewed.
Publication Type: 
Journal Article
Authors: 
Migliore, L.A. and Chinta, R.
Year of Publication: 
2016
Journal, Book, Magazine or Other Publication Title: 
SAM Advanced Management Journal
Volume: 
81
Issue: 
1
Edition: 
Winter
Publisher: 
Society for Advancement of Management, Texas A&M University-Corpus Christi
Date Published: 
Saturday, December 31, 2016
Boyer's Domain: 

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