Marketing IT Products and Services Marketing IT Products and Services

Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing managers get up to speed quickly and easily on what’s needed to develop effective marketing strategies and campaigns.

Focusing on the unique issues involved, this one-stop resource provides everything needed to understand the roles, responsibilities, and management techniques essential for the development of successful strategies. It covers strategic market planning, targeting markets, researching markets, understanding the competition, integrating market and sales strategies, nuances of global markets, developing marketing budgets, pricing, and implementing marketing campaigns. A plethora of appendices included on the book’s CD allows you to get up and running right away. 

Publication Type: 
Book (Please add book type using field below)
Year of Publication: 
Journal, Book, Magazine or Other Publication Title: 
Marketing IT Products and Services Marketing IT Products and Services
CRC Press
Date Published: 
Monday, September 14, 2009
Place Published: 
New York
ISBN Number: 

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