Success Factors of Minority Small Businesses Owners in Mecklenburg County, North Carolina


Providing access to higher education opportunities that enable students to develop knowledge and skills necessary to achieve their professional goals, improve the productivity of their organizations and provide leadership and service to their communities are goals for University of Phoenix (2014, June 3). This applied quantitative research study will prioritize critical success factors for nontraditional students at the Charlotte Campus and will focus on student retention, which may assure stronger student experience, improved student completion rates, and increasing both Student End of Course Survey (SEOCS) metrics and Net Promoter Scores (NPS). Step One: A Likert Survey will be developed and administered to prioritize the student success factors. Step two the data will be tested with the hypothesis all success factors have equal priority at the Charlotte Campus. The priorities of the critical success factors for students will be assessed from the campus leadership team for planning future professional development events. Since student retention is a collective effort of faculty and staff of each campus, it is recommended the survey results to be presented during the campus general faculty meetings and the development of the student retention strategy for the next academic year.

This publication has been peer reviewed.
Publication Type: 
Unpublished Works
Harry Caldwell Ph.D.
Lilly Hibbler-Britt Ph.D.
Leonidas Maganares Ed.D.
Toya Williams M.S.
Joseph Glasgpw Ph.D.
Year of Publication: 
Journal, Book, Magazine or Other Publication Title: 
Success Factors of Minority Small Businesses Owners in Mecklenburg County, North Carolina
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