Association for Consumer Research North American Conference
We are delighted to welcome you to the 2015 North American Conference of the Association for Consumer Research, to be held at the Hilton New Orleans Riverside, from Thursday, October 1 through Sunday, October 4. The conference theme is Advancing Connections. It is inspired by a desire to build better connections across different research paradigms and approaches and to facilitate connections among academics, practitioners, and public policy makers, as well as to consumers. In recent years, many members of the ACR community have expressed the desire for more research endeavors that take a broader perspective and have the potential to make greater impact on theory and practice. We hope and believe that when we individually and collectively reach across research silos and make meaningful connections it promotes rigorous and relevant work that generates important insights about consumer behavior.
