American Marketing Association (AMA) Educators' Conference

Feb
26
Conference Theme: What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data 

The profusion of digital channels and the challenges of digital brands have created numerous new strategic dilemmas for marketing academicians and for marketing practice and policymakers. And once the cost of deleting data exceeded the cost of storing it, marketing scientists found themselves endowed with more digital data than all the quarters in all the slot machines on The Strip. Further, digital capabilities have changed how we study consumer behavior, and digital services have changed the questions asked by CB scholars. 

TAKEAWAYS
    • Over this 3-day event, attendees will benefit from hearing state-of-the-art research sessions and applied learning workshops on a variety of teaching tools

    • Opportunity to participate in face-to-face peer discussions on critical thinking, experimental methods and cutting-edge approaches

    • Numerous, welcoming networking opportunities where attendees can connect with industry peers (old and new)

 

Location

Time

6:00am to 11:00am
MST

Events Calendar

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