Center for Global Business and Information Technology Research
Research Center Chair: Rodney Luster
We are in the Digital Economy. Digitization has changed the way we communicate (e,g., one-way vs. two-way, synchrnous vs. asynchronous) and deal with information (e.g., abundance vs. scarcity). Digitalization (i.e., leveraging digital technologies) has changed the way we live and work. With the onset of service-dominant logic of all businesses, coupled with the reality of a shared economy and a gig economy, businesses need to rethink how to connect with their customers or users. We need to view businesses as multi-sided platforms or matchmakers. In the digital economy, businesses are to co-create value with their customers.
With digital technology as the backbone and digital economy as an overall theme, this Center researches on macroeconomic issues, financial markets, governments, public policies, international business, marketing, and information systems around the world including the United States.