The neural persuasion model: Aligning neural readiness, perceived need, and intervention strategies

This research developed a neural persuasion model in which the factors of neural readiness, perceived need for change, and intervention strategies. The study examines neuroscience research, neural readiness theory, neural organization, and persuasion theory to suggest how persuasive technology can be more successful in achieving behavior change.

Abstract: 

ive technology can be applied to develop successful persuasive health systems.  Both technology and human issues contribute to reduced success of some persuasive systems.  Neuroscience research has opened the door to improved understanding of how humans process information during attitude formation, attitude change, and during persuasion attempts.  This article presents the Neural Persuasion Model, which delves more deeply into the human component of persuasion.  The model draws on current neuroscience research and theories of neural readiness and neural organization to suggest ways in which understanding the neural activity of the brain might close the gap between persuasive technology design and behavioral outcomes, particularly for addiction recovery and other circumstances where neural disorder exists.   

This publication has been peer reviewed.
Publication Type: 
Book Chapter
Authors: 
Ferebee, S. and Davis, J.
Year of Publication: 
2012
Journal, Book, Magazine or Other Publication Title: 
Persuasive Technology: Design for Health and Safety Lecture Notes in Computer Science
Volume: 
7284
Pages: 
181-192
Publisher: 
Springer-Verlag
Date Published: 
Tuesday, June 5, 2012
Place Published: 
Berlin Heidelberg
Publication Language: 
English
ISBN Number: 
978-3-642-31036-2
DOI: 
10.1007/978-3-642-31037-9
Editors: 
Bang, M. & Ragnemalm, E.