Teaching authentic adaptive leadership and organizational strategies using a case study.

Abstract: 

Teaching authentic adaptive leadership strategies can be made real and reinforced through using a case study approach. This paper illustrates how leadership praxis can be taught using a case study. The challenges Xerox Corporation faced in their efforts to repurpose the organization, regain customer loyalty, and increase employee morale represent the challenges applicable to complex, global organizations. The leadership skills required to forecast changes and opportunities in the global business economy and the strategies necessary to lead a complex organization through reinvention, innovation, and repurposing, are the practices of leaders who are authentic and adaptive. Following a series of adversities in the organization, Xerox returned to basic management principles by reinventing itself as a global leader. The Xerox process of reinvention was purposeful, strategic, and focused on the adaptive and authentic leadership models of its senior leaders, Anne Mulcahy and Ursula Burns.

This publication has been peer reviewed.
Publication Type: 
Journal Article
Authors: 
Brimhall, C.
Greif, T. B.
Year of Publication: 
2013
Journal, Book, Magazine or Other Publication Title: 
International Journal of Strategic Management
Volume: 
13
Issue: 
1
Pages: 
97-102
Date Published: 
Monday, March 4, 2013
Place Published: 
United States of America
Publication Language: 
English
ISSN Number: 
1555-2411
DOI: 
http://dx.doi.org/10.18374/IJSM-13-1.10
Call Number: 
HD30.28.1443
Editors: 
Dr. Mark A. Lee
Boyer's Domain: 

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