The Imperative To Teach Students Social Media Skills

The 21st century learners entering the business world must know how to leverage technology to operate successfully in the business world.  In most business education programs, soft skills such as communcation are usually apart of the core curriculu.  With the recent development of social media, many business programs have recognized it is essential to incorporate skill development in the area of social media in various courses such as a Business Communications course; however, real-world applications of how to leverage social media in the instructional setting requires further investigation. Business needs and teaching approaches to integrate social media into the learning processes was investigated.  For this research, the following social media tools was investigated Facebook and Twitter. The research provides practical instructional strategies to encourage meaningful learning activities for students.  The focus will be on how to develop the curriculum purposefully to support student learning of real-world organizational use of social media.