The Imperative To Teach Students Social Media Skills

Examination of way to develop an social media curriculum, discussion of strategies to facilitate instruction to support student development of social media skills.  Job demand for such skills.


The 21st century learners entering the business world must know how to leverage technology to operate successfully in the business world.  In most business education programs, soft skills such as communcation are usually apart of the core curriculu.  With the recent development of social media, many business programs have recognized it is essential to incorporate skill development in the area of social media in various courses such as a Business Communications course; however, real-world applications of how to leverage social media in the instructional setting requires further investigation. Business needs and teaching approaches to integrate social media into the learning processes was investigated.  For this research, the following social media tools was investigated Facebook and Twitter. The research provides practical instructional strategies to encourage meaningful learning activities for students.  The focus will be on how to develop the curriculum purposefully to support student learning of real-world organizational use of social media.

This publication has been peer reviewed.
Publication Type: 
Regina Henry
Santosh Venkatraman
Year of Publication: 
Journal, Book, Magazine or Other Publication Title: 
Review of Higher Education and Self-Learning
Summer2013, Vol. 6 Issue 21, p174-184
Summer 2013
174 -184
Date Published: 
Saturday, August 31, 2013
Place Published: 
Review of Higher Education & Self Learning
Publication Language: