Examining continued use of software as a service in organizations
Software as a Service (SaaS) is a subset of cloud computing that provides information systems functionality through a web browser. Organizations that adopt SaaS can receive value over time if they continue to use the SaaS solution after implementation. This study analyzed the extent to which SaaS adoption and continued use factors affect the continued use of SaaS in organizations. The research can help organizations maximize the value of SaaS by identifying success factors for continued use. The study determined the extent to which the independent factors of Rapport, Responsiveness, Reliability, Features, Security, Flexibility, and Marketing Effort affected the
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