Consumer ethnocentrism and tendencies to protect Wisconsin-made cheese products

Research paper utilizing the CETSCALE

Abstract: 

Consumer loyalty is built on culturally rooted perceptions that a particular brand or product is better than any other brand or product. There is limited research on cultural and regional taste preferences that affect consumer purchasing intentions for local cheese versus cheese made elsewhere. Despite the abundant literature on country of origin and ethnocentrism as a cue in consumer decision making attributes, there is a need to address distinctions of consumer ethnocentrism toward locally sourced agricultural food products.

Using an adapted CETSCALE, our research was conducted in the State of Wisconsin USA and explored socioeconomic influences toward buying and protecting locally produced cheese products from cheese products produced in foreign countries or elsewhere in the USA.

This publication has been peer reviewed.
Publication Type: 
Journal Article
Authors: 
Weber, M. J.
Lambert, J. T.
Conrad, K. A.
Jennings, S. S.
Year of Publication: 
2015
Journal, Book, Magazine or Other Publication Title: 
Academy of Marketing Studies Journal
Publisher: 
Allied Academies
Publication Language: 
English
Boyer's Domain: 

2021

Articles/Blogs

Journal of Leadership Studies-Symposium Piece-Relational Leadership: Perspectives of Key Constructs on Diversity, Inclusion, and Social Equity in Higher Education

Psychology Today
Blog Posts Published

Conferences

American Psychological Association Conference-Utilizing Clinical Hypnotherapeutic Intervention with CBT to Treat Pandemic-Aug. 13-2021 Symptomology

ILA Conference Geneva Switzerland 2021
Presenter -Topic-"The Stress Arc in Leadership and 3 Powerful Disciplines for Mitigating Major Stress Impacts in a New Era"-Upcoming
Presenter -Topic-“Improving Higher Education’s Role in Diversity and Social Equity through Relational Leadership in the New Era”-Upcoming
Presenter-Topic-"Healthcare Leadership-Using Virtuous Leadership in Chaos to Reimagine Beneficial Practices of Employee Cognitive Psychology"-Upcoming
 
2021-Knowledge Without Boundaries National Summit-College of Doctoral Studies Research Conference-University of Phoenix-Panel Discussion-"Exploring Emergent Trends in Leadership and Education"-Based on published symposia article from the Journal of Leadership Studies- https://onlinelibrary.wiley.com/doi/full/10.1002/jls.21734

 

Kelley Conrad

2021

Articles/Blogs

Journal of Leadership Studies-Symposium Piece-Relational Leadership: Perspectives of Key Constructs on Diversity, Inclusion, and Social Equity in Higher Education

Psychology Today
Blog Posts Published

Conferences

American Psychological Association Conference-Utilizing Clinical Hypnotherapeutic Intervention with CBT to Treat Pandemic-Aug. 13-2021 Symptomology

ILA Conference Geneva Switzerland 2021
Presenter -Topic-"The Stress Arc in Leadership and 3 Powerful Disciplines for Mitigating Major Stress Impacts in a New Era"-Upcoming
Presenter -Topic-“Improving Higher Education’s Role in Diversity and Social Equity through Relational Leadership in the New Era”-Upcoming
Presenter-Topic-"Healthcare Leadership-Using Virtuous Leadership in Chaos to Reimagine Beneficial Practices of Employee Cognitive Psychology"-Upcoming
 
2021-Knowledge Without Boundaries National Summit-College of Doctoral Studies Research Conference-University of Phoenix-Panel Discussion-"Exploring Emergent Trends in Leadership and Education"-Based on published symposia article from the Journal of Leadership Studies- https://onlinelibrary.wiley.com/doi/full/10.1002/jls.21734

 

Kelley Conrad
More posts by author: