Using Case Instruction Effectively

Group Affiliation: 
- Private group -
Marketing Management Association
Leslie Kendrick
Darlene Jaffke
Lee Nordgren
Leyland Pitt
Presentation Date: 
Friday, September 20, 2013
Event or Conference: 
"Collegiate Outcomes and Industry Expectations," Marketing Management Association Fall Educators’ Conference, New Orleans, September 18-20, 2013
Presentation Type: 
Roundtable
Presentation Location: 
United States