The Elephant in the Room: Do Your Outcomes Match Industry Needs? (expert panel presentation)

Group Affiliation: 
- Private group -
Marketing Management Association
Datha Damron‐Martinez
Jeri Langford
Chu Nguyen
Lee Nordgren
Eric Rhiney
Presentation Date: 
Wednesday, September 16, 2015
Event or Conference: 
"The Art and Science of Marketing Education," Marketing Management Association Fall Educators’ Conference, San Juan, Puerto Rico, September 16-18, 2015
Presentation Type: 
Presentation Location: 
United States