A Tale of Two Mergers: A Case Study in Leading Change

Abstract: 

The case study examines P Pharmaceuticals’ horizontal merger experiences; first with Pharmaceuticals, and later with U Pharmaceuticals.  The case compares and contrasts each merger process from leading and communicating the change effort to the resultant transformations in corporate culture.  As the case study unfolds, the aftermath of leading change and the resulting corporate merger outcomes are discussed

This publication has been peer reviewed.
Publication Type: 
Journal Article
Authors: 
Pamela Ann Gordon, Ph.D.
Year of Publication: 
2015
Journal, Book, Magazine or Other Publication Title: 
Journal of Business Case Studies
Volume: 
11
Issue: 
2
Pages: 
87-94
Publisher: 
Clute Institute
Date Published: 
Wednesday, April 1, 2015
Publication Language: 
English
ISSN Number: 
2157-8826

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