Congratulations to CWDIR Members Drs. Kelly Conrad, Mary Weber and Sherry Jennings!

Congratulations to CWDIR Members Drs. Kelly Conrad, Mary Weber and Sherry Jennings!

The team made two conference presentations at the Western and Business Management International Research Conference in Bordeaux, France.  The two papers based on the study of consumer preferences in wine purchases. The two papers were: Consumer Ethnocentrism in the USA and Wine Choice and Managing Amid Perception: Wine Price-Point Considerations in Several States in the USA. 

This study evaluated how price brackets or ranges of prices interplay with wine consumers’ income.  A self-administered questionnaire was completed by nearly 3,500 consumers in nine states.  Results implied no connection of income to wine price point considerations, with U.S. wine consumers in different marketing areas holding very similar perceptions of wine pricing.  Great work, team!