Online adjunct higher education teachers’ perceptions of using social media sites as instructional approaches

University of Phoenix
Barbara Fedock
Melissa McCartney
Doug Neeley
Jack Avella
Presentation Date: 
Sunday, January 15, 2017
Event or Conference: 
XII International GUIDE Conference
Presentation Type: 
Paper Presentation
Boyer's Domain: 
Presentation Location: 
1905 Hotel Plaza Blvd
Orlando, FL 32830
United States
Abstract: 
Though the global use of social media increased exponentially in the past decade, online higher education leaders tend to overlook the need for preparing online adjunct higher education instructors to implement the digital change process. Online adjunct higher education faculty members’ perceptions on the role of using social media sites as instructional approaches in the online classroom were explored in this qualitative study. The purpose of this qualitative exploratory case study was to examine how online adjunct higher education faculty members perceive the role of using social media sites as instructional approaches in the online classroom. The themes that emerged from the study were uniformity of purpose vs personal beliefs, need for justification vs importance of student engagement, and facilitation vs direct instruction. Online higher education leaders may use this study to create and institute a digital change process that will be instrumental in creating a positive change for adjunct online faculty members.