Social Media: A discussion of considerations for modern organizations and professionals.

Abstract: 

Social Media Performance Evaluation and Success Measurements is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today.

This publication has been peer reviewed.
Publication Type: 
Book Chapter
Authors: 
Liston Bailey
Year of Publication: 
2016
Journal, Book, Magazine or Other Publication Title: 
In Michael A. Brown (Editor). Social Media Performance Evaluation and Success Measurements.
Publisher: 
IGO Global
Date Published: 
Friday, November 11, 2016
Place Published: 
Hershey, PA
Publication Language: 
English
ISSN Number: 
9781522519638
DOI: 
10.4018/978-1-5225-1963-8
Editors: 
Michael A. Brown, PhD

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