Challenges in Creating and Sustaining an Entrepreneurial Business in Milwaukee


Small business entrepreneurs have made important contributions to the American economy in the past decades; however, there was a decline in entrepreneurial activities resulting in a high entrepreneurial failure rate for entrepreneurs throughout the U.S. in recent years. Specifically, the continuous challenges faced by entrepreneurs in the city of Milwaukee have negatively affected job creation and the entrepreneurial process.  What are the challenges faced by Milwaukee’s entrepreneurs in creating and sustaining their businesses?  How have the entrepreneurial challenges affected Milwaukee entrepreneurs’ experiences in creating and sustaining their businesses?  What specific support might be effective in overcoming the challenges?  The aim of this chapter was to explore the challenges that 20 entrepreneurs encountered while sustaining an entrepreneurial enterprise in the City of Milwaukee.  Recommendations for government leaders, business leaders, and future researchers are provided.


This publication has been peer reviewed.
Publication Type: 
Book Chapter
Garfield Plunkett and Libi Shen
Year of Publication: 
Journal, Book, Magazine or Other Publication Title: 
Emerging Economic Models for Global Sustainability and Social Development
IGI Global
Date Published: 
Monday, August 6, 2018
Place Published: 
Hersey, PA, U.S.A.
Publication Language: 
ISBN Number: 
Bryan Christiansen, Irina Sysoeva, Alexandra Udovikina, and Anna Ketova
Boyer's Domain: 



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