Social business: Theory, practice, and critical perspectives

Abstract: 

Conceptualized and put into practice by Nobel Peace Prize Laureate and Presidential Medal of Freedom recipient Dr. Muhammad Yunus, social businesses work to address social ills such as poverty, lack of health care, gaps in education and environmental challenges. This book explores the ideation, practice and evaluation of the concept of social business. Not just theoretical foundations but several case studies of social businesses around the world and state-of-the-art assessment of the issues that arise in the planning, marketing and evaluation of social businesses, are featured in this book.

This cutting-edge collection of articles, presented by the California Institute for Social Business (CISB) in collaboration with Professor Yunus, is one of the first comprehensive collections of theory and research on the emerging field of social business. The diverse group of authors come from around the world and from various disciplinary backgrounds, representing the leading academic experts on social business phenomena.

This publication has been peer reviewed.
Publication Type: 
Book (Please add book type using field below)
Authors: 
Andrea Grove and Gary A. Berg
Year of Publication: 
2014
Journal, Book, Magazine or Other Publication Title: 
co-editor of book and contributing author
Publication Language: 
English

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