SAS Center Fellowship

SAS Center Fellowship

Corporate Implementation of Design Thinking for Innovation and Economic Growth - Bethany Mickahail, PhD CWDR Fellow Abstract Numerous studies have been conducted on changing corporate culture over the last two decades. However, even as the need for change is recognized, the question arises how strategic decisions are made in order to have transformative alterations in corporate management to promote new innovative products and resources. Most levels of thriving innovative corporations aim to immerse their employees in DT principles and implementation, for enduring positive change. This study further extends knowledge of corporate Design Thinking implementation for their companies’ innovation and growth.
Sponsor: 
SAS Center for Workplace Diversity Research
Funding Status: 
Research Funded
Award Date: 
August 29, 2014