Not All Adaptive Selling to Multichannel Consumers are Influential: the Moderating effect of Product Type and Behavior

This publication has been peer reviewed.
Publication Type: 
Conference Proceedings
Authors: 
Yurova, Y
Rippe, C.
Weisfeld-Spolter, S.
Sussan, F.
Year of Publication: 
2015
Journal, Book, Magazine or Other Publication Title: 
Proceedings of AMA ACRA Conference
Publication Language: 
English
Boyer's Domain: 

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