Guiding when the consumer is in control: the moderating effect of adaptive selling on the purchase intention of the multichannel consumer

This publication has been peer reviewed.
Publication Type: 
Journal Article
Authors: 
Rippe, C.
Weisfeld-Spolter, S.
Yurova, Y.
Hale, D.
Sussan, F.
Year of Publication: 
2016
Journal, Book, Magazine or Other Publication Title: 
Journal of Consumer Marketing
Volume: 
33
Issue: 
6
Pages: 
469-478
Publication Language: 
English

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