Segmenting faculty or students into personas allows for learning organizations to effectively discover what these customers believe is needed to engage them in the most memorable customer experience (CX) thus leading to educational advocates. In this interactive presentation, school researchers will learn how to assign a minimum of three persona levels to faculty and students. Examples to survey these customers via SurveyMonkey.com will be shown as well as questionnaire development tailored for their proprietary needs. Attendees are encouraged to bring their personal computers and access their own or free SurveyMonkey.com account.
League of Innovation in the Community College
Monday, November 7, 2016
Event or Conference:
Philadelphia, PAUnited States