Creating Loyal Customers in a Contact Center Environment. Manuscript submitted for publication.
*Mentee participated with me in the CEITR Dissertation to Publication Workshop.
The purpose of the quantitative correlational study was to investigate the relationship between leadership type of frontline leaders in the call center environment and the customer loyalty scores of the contact center agents in a California based media company, as well as whether employee engagement mediated any relationship present. Leadership type was the predictor variable, and was measured using the Multifactor Leadership Questionnaire Rater Form 5X-Short. Customer loyalty scores, as measured by net promoter scores, was the criterion variable. Customer loyalty scores were obtained from archival data maintained by the organization. Employee engagement was examined as a mediating variable and was measured using the Utrecht Work Engagement 9 Factor survey instrument. The study confirms leadership type matters in creating engaged employees, and employee engagement leads to loyal customers.
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