Network Marketing Essence of Success: An Interpretative Phenomenological Analysis

Network Marketing Essence of Success: An Interpretative Phenomenological Analysis

Author: 
Troy A. Tyre
Program of study: 
D.B.A.
Abstract: 
Network marketing is a dynamic business, marketing, and distribution channel model. Millions of Americans depend on income from network marketing to supplement or replace their existing income. Out of 15.9 million network marketing start-ups, less than 1% actually build a sales force sufficient to attain a sustainable, full-time annual income. New network marketers expend time and money striving for success, but over 90% fail; therefore, understanding the lived experiences of those that are successful can enhance the performance of other network marketers and the economic environment. The purpose of this interpretative phenomenological analysis is to investigate the lived experiences of success in network marketing from 10 successful Silver and above network marketers within Young Living Essential Oils. The objective of the research is the lived experience successful network marketers have in developing and executing a plan to excel in the network marketing business. The research question guiding the interview process asked the participants to identify the key factors of success from their lived experiences. The Smith, Flowers, and Larkin (2009) approach coupled with a modified van Kaam approach (Moustakas, 1994) were used in the study to explore the lived experiences. The conclusions identified the challenges and strategies of balancing expert knowledge and business knowledge; developing and nurturing teams; leadership from a position with no formal authority; training, training, and more training; faith drives the business; in network marketing being duplicable is key, sharing the business, marketing, selfimprovement, stepping out of the box, and focus on success. The results enhanced information to an understudied success in network marketing setting and provided understanding to advance success and leadership in network marketing.
Dedication: 
I dedicate this dissertation to my family. My family, especially my wife, had the faith enough to encourage, support, sacrifice, and inspire this achievement. A special thanks to my wife Barbara for all the sacrifices throughout the years. She understood the demands of the doctoral program and graciously accepted the required sacrifices. My wife accepted the things around the house that required much longer for me complete than they should have due to my doctoral demands. A special thanks to all that engendered years of evolving elucidations in everyday conversations that inspired my enduring quest for knowledge. The cornerstone of all achievements rests with one’s parents. I was lucky enough to have parents who instilled a burning desire to succeed in all of life’s endeavors. Success meant not simply avoiding challenges, but embracing and facing the challenges head on.
Acknowledgements: 
First and foremost, I would like to acknowledge the facilitators for each and every course I attended at University of Phoenix. I cannot remember ever having a bad learning experience. The professors were professional and knowledgeable. My fellow doctoral learners provided tremendous insight and candid variations into the learning environment. A special acknowledgment for Dr. Gordon Myer, my dissertation chair, for his determined mentorship and professionalism. Dr. Myer was always timely, candid, and accurate in his assessment of my research and dissertation. He has been a stellar mentor throughout the process. His guidance and strength has been imperative in the successful completion of the doctoral process. I would like thank Dr. Alex Lazo and Dr. Rhonda Waters, my dissertation committee members, for their support, efforts, and guidance. Doctoral learners have a difficult time putting together a dissertation committee. Dr. Lazo and Dr. Waters reviewed the provided material and eagerly accepted to be on my committee. I sincerely appreciated their comments and guidance.