Call for Paper "The Marketing and Consumption of Spirituality and Religion”, Special Issue of Journal of Management, Spirituality & Religion. Deadline: January 10, 2017

Call for Paper "The Marketing and Consumption of Spirituality and Religion”, Special Issue of Journal of Management, Spirituality & Religion. Deadline: January 10, 2017

Call Status

Soliciting Interest

Deadline for Participation

Monday, January 9, 2017 - 10pm

Details

Call for papers: “The Marketing and Consumption of Spirituality and Religion”, Special Issue of Journal of Management, Spirituality & Religion. Deadline for full paper submission: January 10, 2017

With this special issue, the Journal of Management, Spirituality &
Religion extends an invitation to scholars in the field of marketing,
consumer research and related disciplines to contribute to the journal with
their best work on the marketing and consumption of spirituality and
religion.

While not exhaustive, the following list suggests possible issues that we
would like to address in this special issue:

  • The consumption of spirituality and religion
  • Identity, community and religious/spiritual consumption
  • The impact of religious ideologies and values on the marketing and consumption of profane goods
  • The material culture of religion and spirituality
  • Religion/religiosity, spirituality and consumer wellbeing
  • The marketization of religious/spiritual holidays, rituals and rites de passage
  • Spiritual materialism
  • Religious/spiritual consumption across the consumer lifecycle
  • The marketing strategies of religious organizations and new religious/spiritual movements (and its discontents); the organization of marketing in these domains
  • Religious history from a marketing perspective
  • The marketing management of religious/spiritual products, services
    and experiences
  • The role of spirituality and religiosity in the marketing and consumption of ‘mundane’ brands, products, and experiences
  • The marketing behavior of religiously aligned organizations
  • Entertainment brands as sources of spiritual meaning (e.g., sport brands, Star Wars, Star Trek)
  • Gender and sexuality issues in the marketing and consumption of
    religion and spirituality
  • The globalization of religious/spiritual marketing and consumption:
    orientalism, postcolonialism, creolization/syncretization, cultural
    appropriation
  • Tourism, immigration
  • Religion and spirituality in the digital age

This special issue welcomes empirical, methodological, and conceptual papers. In terms of methods, we are open to both qualitative and quantitative research designs, as long as data gathering and analysis procedures are rigorous. Similarly, we welcome positivist, interpretive, and critical approaches alike. We also want to encourage work based on theoretical reflection on religion and spirituality outside of marketing, consumer research, organization studies and management (e.g., psychology, sociology, anthropology, theology, cultural studies, political science, history, geography, etc.)*. Methodological and conceptual papers are also encouraged, provided that they make appropriate contributions. Finally, we will consider both theoretical work and managerially oriented
contributions.

As a guide, papers should be of no more than 9,000 words (excluding references, tables, figures, etc.). More information in the call for paper (can be downloaded here:http://brandaka.com/cfp/). Early expressions of interests and enquiries can be directed to the guest editors.

Guest editors contact details:

Diego Rinallo, Kedge Business School and CERGAM, France (diego.rinallo@kedgebs.com)

 

Mathieu Alemany Oliver, Aix-Marseille Graduate School of Management – IAE
and CERGAM, France (mathieu.alemany@iae-aix.com)

http://news.sisr-issr.org/2016/06/21/call-for-papers-the-marketing-and-c...

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