Dr. Dena Bateh's Work on Digital Privacy in the Middle East Presented at the 14th Biennial ISMD in Lima, Peru

Dr. Dena Bateh's Work on Digital Privacy in the Middle East Presented at the 14th Biennial ISMD in Lima, Peru

Dr. Dena Bateh's research on Digital Privacy in the Middle East Region was well received at the 14th Biennial International Society of Markets and Development (ISMD) Conference held in Lima Peru (July 9 through July 11).  Her article began with a view of digital privacy from a predominantly Western perspective and then gently migrated toward a Middle-eastern interpretation based on cultural issues striked a harmonious chord with the audience.  The conference was attended by young scholars from LATAM and Europe, combined with a group of U.S. scholars who are experts in macro-economic and social issues related to business. The attendees' interests focus on eliciting research voices beyond the ones coming from developed economies. The conference was held at one of the most prestigious priviate universities - Universidad Del Pacifico - in Lima Peru. 

Abstract

The tradeoff of Information and Communication Technologies (ICT) advancement is privacy. Digital privacy is often viewed and discussed from the perspectives of the developed (Western) world. Subsequently, public policies surrounding digital privacy worldwide are led by Western philosophical underpinnings. This paper uses Middle Eastern lenses to examine the cultural antecedents to the discussion of digital privacy. This practitioner’s perspective has meanings to marketers especially to products or services that are increasingly exclusively offered through online channels.   

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