Center to Launch Research Lab Headed by Dr. Dena Bateh: The Cultural Evolution Through Globalization

Center to Launch Research Lab Headed by Dr. Dena Bateh: The Cultural Evolution Through Globalization

Dr. Dena Bateh is currently a full-time Professor of Management & International Business in New York City. In addition to teaching International Trade and Marketing, her areas of expertise also include Cultural Studies, Business Strategy, Model United Nations and Organizational Behavior.   Dr. Bateh obtained  her Ph.D. in  International Economics from Columbia University completing my doctoral dissertation on Healthcare Improvement in Third World Countries- A Focus on Egypt. and her B.A. and M.B.A. from JacksonvilleUniversity (Florida). 

Prior to becoming a professor, Dr. Bateh worked extensively in the Pharmaceutical Industry focusing on cardiovascular health.  She is also the co-founder of the American-Egyptian Aid Foundation, a United Nations NGO.  Other than teaching and working with the NGO, Dr. Bateh devote her time to scholarship, currently in the area of Globalization and Healthcare Technology. 

The impetus behind the research lab - The Cultural Evolution Through Globalization - stemmed from the impact that globalization has had and will continue to have on local cultures.  How we teach, market and communicate with diverse groups has certainly evolved over the years.  Western interest and ideals has spread throughout the world, but there are still some areas that are more focused on preserving traditional culture as we may have learned to understand.  Recent studies have lead to the conclusion that more people are becoming ethnocentric.  In this Lab, our goal is to explore this evolution, comment on its influence and impact and possibly predict how we will teach and conduct business in the future.  

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