Social Media, Social Capital, and SMEs’ Success: A Multi-cultural Approach

Project Lead: 


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Lillie Hibbler-Britt, PhD

Research Center: 
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First and Last Name: 
Lillie Hibbler-Britt


Member for
8 years 2 months
(201) 234-3148
Current and Ongoing Research Interests: 

Small Business Success and Social Capital: a Multi-cultural Approach. This study seeks to determine the use of social media by small business owners in New Jersey and to determine wheter or not social media use is critical to business success. The study also evaluates social media use based on such demographics as: age, race, education level and gender.


Critical Success Factors of African American Financial Advisors

Small Business use of technology and the impact on business success (scholarly interest)

Impact of social media and minority business student employment success (scholarly interst)



River Voices
One Size Doesn’t Fit All: An Empirical Study of Small Business Social Media Attitude, Use, And Utilization
It's Time to Wake-up and Reclaim the Legacy
Succession Planning: Promoting Organizational Sustainabilty
Critical Success Factors of Black Financial Advisors in the Brokerage Industry
University of Phoenix Courses: 
Professional Bio: 
Lillie M. Hibbler-Britt, Ph.D. is a native of Orangeburg, SC. Lillie is a Summa Cum Laude graduate of Claflin University, in Orangeburg. She received an MBA from Bowling Green State University in Bowling Green, OH and earned a Doctorate of Philosophy in Organizational Behavior, Human Resources from Capella University in Minneapolis, MN. Dr. Hibbler-Britt has over 24 years of experience in corporate America in both the defense and financial services industries. In 2009 she launched her own financial services company, The Focus Investment Team serving individual and small businesses financial needs. In July 2012 she left corporate America and accepted the position of Campus College Chair for the School of Business at the University of Phoenix Jersey City Campus. Dr. Hibbler-Britt has taught dissertation courses, as well as graduate and undergraduate Human Resources, Ethics, Management and Marketing courses, and was involved in the Human Resources Curriculum development committee for the university. Dr. Hibbler-Britt is currently conducting research on the use of Social Media by small businesses in New Jersey and has an interest in research studies using critical success factor theory. Dr. Hibbler-Britt is a Research Fellow with the University Of Phoenix School Of Advanced Studies. In January 20015 she presented her research on Small business use of Social media at the Global Conference for Business and Finance, Las Vegas, NV. She has served on the United Negro College Fund (UNCF) Maya Angelou Women Who Leads Luncheon Committee and was recognized by the UNCF in 2009 as a recipient of the Dr. Maya Angelou Women Who Leads Award. Dr. Hibbler-Britt also served as a Human Relations Commissioner for the City of York, PA. In 2011 Dr. Hibbler-Britt published her first literary work: River Voices: Breaking the Silence: a social political ideology of issues affecting the African American community through research, commentary, poetry and photography.
Degrees Completed: 
Doctoral Degree
Organizational Behavior, Human Resources Management
Capella University
Masters Degree
Business, Marketing
Bowling Green State University
Bachelors Degree
Business, Management
Claflin University
Academic Appointments: 
Honors and Awards: 
Educator of the Year
African American Chamber of Commerce New Jersey
Year Awarded: 
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Women Who Empower
Professional Education: 
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The primary objective of this study is to investigate the relationship between the use of social media and small business success. A survey will be sent to 500 small business owners. Data will be gathered from this self-monitored questionnaire. Multiple regression analysis will be used to test the relationship between the use of social media and the business success.

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