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Secondary data – or “second-hand analysis” – can be and is often used for valuable research contributions. Learn more about what it is, why it matters, and more.
Alumnus and Researcher Dr. Jim Rice discusses his experiences in continuing research after completing his degree with the School of Advanced Studies.
What I think is goin’ on: “Lights, Camera, No Camera!”
As businesses seek to understand the implications of the Brexit vote, both in the near-term and long-term, it is inte
My article titled "Convering and Diverging Forces on Customer Satisfation: Comparative Empirical Analysis of Hollywoo
To Brexit Or Not To Brexit
I recently visited my dentist.
Retail has gone digital!
The Association For Consumer Research, Asia-Pacific Conference 2015 was held June 19-21, in Hong Kong.