School of advanced Studies, UoP
Wednesday, May 25, 2016
Event or Conference:
presented at SAS,UoP Research Without Boundaries Conference, in Phoenix, AZ.
Corporate Implementation of Design Thinking for Innovation and Economic Growth publication descriptionNumerous studies have been conducted on changing corporate culture over the last two decades. However, even as the need for change is recognized, the question arises how strategic decisions are made in order to have transformative alterations in corporate management to promote new innovative products and resources. Most levels of thriving innovative corporations aim to immerse their employees in DT principles and implementation, for enduring positive change. This study further extends knowledge of corporate Design Thinking implementation for their companies’ innovation and growth