Walking in Memphis: Testing One DMO's Marketing Strategy to Millennials

This publication has been peer reviewed.
Publication Type: 
Journal Article
Authors: 
M. Loda
Year of Publication: 
2010
Journal, Book, Magazine or Other Publication Title: 
Journal of Travel Research
Volume: 
49
Issue: 
1
Pages: 
46-55
Publication Language: 
English
Boyer's Domain: